From Tech to Handicrafts: Sitha Pioneers India’s First All-Women Gig Marketplace
What if one platform could unite India’s tech-empowered women and grass-root craftspeople-and give them equal economic power?
This is the aspiration that fuels Sitha, India’s first women-only gigging platform. From designers in Hyderabad to handloom weavers in Manipur, Sitha connects women to paid work, flexible timings, and a women-only online community.
A Platform Created by Women, for Women
Sitha grew out of humble but powerful idea: What if the gig economy in India were open to everyone? Based on a network of women businesswomen and technologists, the platform circumvents the very things women limit themselves-limited movement, issues of safety, limited digital capability-and offers an empowering option.
Multi-Diverse Gigs, One Mission: Economic Freedom
Unlike other gig platforms, Sitha offers several types of work:
Tech Gigs: web development, digital marketing, UI/UX, content writing
Creative Gigs: craft, jewelry-making, illustrations, fabric
Skilled Trades: tailoring, cooking, household production, mentoring
All these are filtered, women-centered, and designed to offer fair pay and no exploitation.
Training and Digital Onboarding
Attuned to the digital divide, Sitha provides complimentary onboarding, skill-up, and mentorship to make the platform more navigable for women. From tutorial videos on WhatsApp to local language assistance, Sitha meets women where they are.
Impact Beyond Jobs
Sitha’s not work-it’s respect. For town and rural village women, it’s the first time in their life to earn for themselves. The ripple effects are deep: increased confidence, better children’s education, and greater resilience in communities.
Voices of Change
“I was a village seamstress. Now I get orders from Bengaluru, Delhi. Sitha taught me I could change,” says Lakshmi Devi, a Telangana gig worker.
Conclusion: Sitha is not merely a gig platform-it’s a new vision for Indian women’s future of work. By opening up space for technology as much as tradition, it’s building a workforce where no woman gets left behind.
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