Here’s on Investing with Impact: How Iris Ventures Is Driving a New Generation of Women-Founded Innovation
Montse Suárez, Managing Partner & Founder of Iris Ventures, is a seasoned international investment professional with more than 20 years of experience. Having already overseen a series of successful consumer-facing funds and co-founded one of the UK’s first woman-led investment firms, Montse founded Iris Ventures to invest in women-led and purpose-driven brands in the consumer, wellness, beauty, and tech industries.
Enabling Ambitious Female-Led Brands
Iris Ventures invests high-growth U.S. and European consumer startups in a €100 million fund. The firm’s portfolio focuses on women-founded brands, closing the drastic gap in venture capital investment for women founders and gaining a disproportionately low percentage of investment.
Beyond Capital: A Whole-of-Partnership
Iris Ventures is unique with its boots-on-the-ground advice and hands-on business advice. From strategic advice to community and brand stories, the company advises founders on retail readiness, fundraising, and long-term growth, among others. Its values- and ethics-based community approach builds lasting relationships.
Montse frequently uses competitive sport as a metaphor for venture capital entrepreneurship-with a focus on teamwork, grit, and execution. A three-time mom with a background in athletics, she brings toughness, empathy, and people-first mindsets to venture capital.
A Future-Ready Investment Thesis
Iris Ventures invests at the nexus of conscious consumerism and innovation. Iris Ventures invests in well-being, healthy lifestyle, new parenthood, technology, and lifestyle. Iris Ventures aims to build brands that expand globally but also elevate daily life-while driving gender equity and inclusive leadership.
Conclusion: Iris Ventures isn’t re-making the venture capital playbook-its re-authoring what good investment today is. Led by Montse Suárez, vision-first pioneer of the company, it’s leading women-led innovation, empowering values-driven brands, and building a mindful entrepreneurship culture. With capital combined with compassion, strategy married to narrative, and scaling rooted in values-based grounding, Iris Ventures isn’t re-investing in startups-it’s investing in a more inclusive, more purposeful future.
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